Dead Ink Vinyl

For most of this year, I’ve been taking notes at conferences using Field Notes notebooks. I love their pocket sized dimensions and they have just enough pages to comfortably hold everything from a conference that I’ll want to remember later. However, for QCon last week I decided to try typing everything into Evernote. The fact that I can access my notes on my iPhone makes the notes just as portable ex post facto, and saved my Field Notes for more worthy pursuits.

Evernote worked out very well, and now I can share my notes online just by putting all of them into their own notebook (folder) and making it public.

So without further ado: my notes from QCon.

Overall, I thought QCon was excellent. While the quality of the speakers was somewhat varied in the sessions I attended, I never felt my time might be better spent checking out a different session, which puts it ahead of most conferences. (I’m a big fan of voting with my feet.) QCon is certainly on my short list of conferences to attend next year. Also on my list are (in no particular order): C4, WWDC, RailsConf, eRubyCon, and 360|Flex.

WordPress.com has started to tick me off this weekend. I’ve lost control over the widgets that appear in the left and right menus. I’m investigating alternative commercial blog hosting solutions. The top two contenders are TypePad and SquareSpace.

Both offer paid hosting with domain mapping for less than $15 per month. I’ve signed up for the two week free trials on both sites. I’ve exported my WP blog, spent a couple of hours with StAX to clean up the output, and have successfully imported everything into both TP and SS. In both cases, I need to perform some manual tuning to get things the way I like them.

Quick summary of my thoughts so far:

• TypePad annoyed me a little by asking for my credit card number up front, whereas SquaredSpace doesn’t require it until I’ve made a commitment to join.
• For my needs, TypePad is much less expensive ($8 versus $14).
• TypePad is straightforward to use, but a bit painful. I need to mass-delete all 200+ of the custom “categories” it imported from WP and it requires a two-click process for each. Additionally, things are not quite laid out cleanly on the management side. Tabs within tabs kind of thing.
• SquareSpace takes a radically different — and better — approach to content management. It threw me for a loop at first, but it’s great once I got a handle on its metaphors. Switching to SS from Blogger, WP, or TP is a bit like switching to a Mac from a PC. It’s a new, scary, and aggrevating environment until you understand it, then it’s obvious and elegant.
• TypePad has an iPhone application already available. SquareSpace is still working on theirs.

I’ve been thinking a lot about the Ryan Stewart’s Flex SEO contest (also known as the “Fleximagically Searchable” contest). As I posted earlier, I believe the best and correct method for “making Flash indexable” is not to index Flash at all, but rather to index the data. I spent a lot of time thinking about how I could get Google to index my content but link to my Flex application and I finally found a mechanism to do this! However, upon very close reading of Ryan’s rules I see that he specifically does not want this solution—he wants the content to be indexed by Googlebot “interacting” with the application.

That’s just silly.

For data-driven sites—which would be most Web sites with Flex front-ends—this is an completely artificial restriction. The only place where this would make any sense is for applications that do not dynamically load content, but rather dynamically generate content, such as for client-side mash-ups. Additionally, according to Google “if your Flash file loads an HTML file, an XML file, another SWF file, etc., Google will separately index that resource, but it will not yet be considered to be part of the content in your Flash file.” That implies that dynamically loaded content must be RPC-based (and binary?) to be considered part of your SWF (as Ryan Stewart desires) instead of a separate resource. Yuck!

I will continue with my planned solution because demonstrating the technique and learning how well it works for SEO will provide valuable information for the community.

Finally, I’d like to announce that I’ve purchased the domain fleximagicallysearchable.com for this contest¹. There is nothing there now, but I would like to turn it into a blog or user forum for discussing Flex SEO strategies and make it a resource that lives beyond this contest, continuing to be useful in the future by providing tutorials and covering the emerging best practices for Flash and Flex SEO.

¹ Not to be confused with fleximagically-searchable.com, which is owned by zedia.net.